Play
AI Co-workers

Creating a co-worker

AI co-workers are persistent teammates in Play. You can create one from chat or from the Coworkers page, then give it a role, goals, instructions, and the tools it needs.

You can refine a co-worker later. Start with a simple setup, then add more detail after you see how it behaves.

Create from chat

  1. Open a new chat.

  2. Describe the co-worker you want Play to create.

Examples:

  • “Create an AI co-worker named Scout who qualifies inbound leads based on our ICP”

  • “I need a co-worker called Vera who helps my finance team build and review budgets”

  • “Make me a co-worker that monitors our support tickets and drafts responses”

Play creates the co-worker with a name, role, goals, instructions, and personality based on your description.

Create from the Coworkers page

  1. Go to the Coworkers section in the sidebar.

  2. Create a new co-worker from there.

What to define

When you create a co-worker, define these fields:

Field

What it does

Example

Name

What your team calls them

Scout, Marcus, Vera

Role

Their job title

Sales Development Rep, Budget Strategist

Goals

What they should achieve

Qualify inbound leads within 2 hours

Instructions

How they should behave, what to prioritize, how to communicate

Always check CRM before responding

Character

Their personality traits

Professional, direct, data-driven

Connect tools and data

After creating the co-worker, connect the resources it needs:

  • Integrations — Connect tools like Slack, Google Sheets, or Stripe so it can read data and take actions.

  • Collections — Link your data tables so it can query and update records.

A co-worker without connections can still chat, but it becomes much more useful with access to your team’s real data and tools.

Start chatting

Once created, your co-worker appears in the sidebar under Coworkers. Click its name to start a conversation. You can also tag it in any chat to bring it in.

From there, you can ask follow-up questions, give it work to do, and refine how it responds over time.

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